Press Conference of the 27th China International Professional Audio, Lighting, Musical Instruments and Technology Exhibition
release time: 2021-11-08         visits:1016
The PALM EXPO is an annual grand event in China's performing arts equipment industry. It is sponsored by the China Entertainment Technology Association and organized by Beijing Performing Arts Exhibition Advertising Co., Ltd. In 2018, the PALM EXPO was still held in two sessions: the Musical Instruments Exhibition was held from May 24th to 27th at the China International Exhibition Center (Old Hall) in Beijing; the Audio and Lighting Exhibition was held from August 23rd to 25th at the China National Convention Center in Beijing. It will fully utilize the advantages of the National Convention Center to improve the exhibition conditions, enhance the external image and cultural connotation of the exhibition, and present a brand-new look to the vast number of professional visitors.

Press Conference of the 27th China International Professional Audio, Lighting, Musical Instruments and Technology Exhibition

I. PALM Beijing International Musical Instruments Exhibition
1. The Beijing International Musical Instruments Exhibition is the largest and most influential professional exhibition in northern China. It is hailed by the industry as a grand feast of Chinese and Western musical instruments and a carnival of ancient and modern music. In recent years, the scale and brand influence of the exhibition have been continuously on the rise, and it has now reached a scale of nearly 40,000 square meters.

Under the exhibition concept of "integrating technology and art, innovating in exhibition organization, serving education, and serving life", by effectively leveraging Beijing's geographical advantages as the largest musical instrument consumption market and distribution center in the country as well as a model base for music education, integrating resources and giving full play to energy efficiency, the Beijing International Musical Instruments Exhibition has shown vigorous vitality and strong brand influence.


2. In 2018, the Beijing International Musical Instruments Exhibition will utilize the entire hall of the Old China International Exhibition Center, with an exhibition area of 40,000 square meters. A Piano Pavilion was newly opened in 2017, and a Music Education Special Pavilion will be added in 2018. The exhibits cover all types of musical instruments such as pianos, violins, electroacoustic instruments, percussion instruments, wind instruments, and ethnic musical instruments, gathering musical instrument manufacturing enterprises, music stores, cultural and educational institutions, musical instrument research and reform institutions, industry organizations, and relevant media.


3. The number and quality of exhibitors at the Beijing International Musical Instruments Exhibition are continuously improving, and the number of internationally renowned enterprises participating in the exhibition is on the rise. In 2018, enterprises from more than 20 countries will participate in the exhibition, and the total number of exhibitors is expected to be close to 800. The number of visitors in 2017 was over 60,000, and it is expected to further increase in 2018.


4. During the same period of the Beijing International Musical Instruments Exhibition, some high-quality activities will also be held, covering high-end forums, master classes, interesting music experiences, performance technique analyses, and instrumental music competitions. These activities highlight the integration of art with technology, education, and life to promote the technological development of the musical instrument manufacturing and application fields. In 2018, on this basis, the quality of activities will continue to be improved, with efforts focused on investing in music education, experiences, and interactions.

II. PALM 2018 Audio and Lighting Exhibition
The PALM 2018 Audio and Lighting Exhibition will be relocated to the China National Convention Center in Beijing. It will fully utilize the advantages of the National Convention Center to improve the exhibition conditions, enhance the external image and cultural connotation of the exhibition, and present a brand-new look to the vast number of professional visitors. This is the biggest adjustment of the 2018 Audio and Lighting Exhibition and also a new milestone in the PALM EXPO's exploration of the new development path of combining "conventions and exhibitions".

Time: August 23rd - 25th, 2018 (Thursday - Saturday)


Location: China National Convention Center
1. Introduction to the China National Convention Center

The China National Convention Center is currently the largest, newest, and geographically advantaged convention center in China with complete surrounding facilities. It is mostly used for the release of major national news events, the holding of significant domestic activities and important meetings. The selection of the China National Convention Center as the venue for the PALM EXPO symbolizes that the exhibition has taken another step forward in terms of image, connotation, and supporting services towards the direction of "high-end, high-quality, and professional".


Transportation: The China National Convention Center is located in the core of the Asian Games Village Business Circle on the North Fourth Ring Road in the urban area. Subway Lines 8 and 15 can reach the city center, the airport, and the railway station. The transportation is very convenient.


Accommodation: Within 1 kilometer around the exhibition hall, there are 3 five-star hotels, 7 four-star hotels, more than 10 three-star hotels and apartments, with more than 5,000 guest rooms, fully meeting the accommodation needs.
Exhibition Area: The total area of the exhibition area is 40,000 square meters, divided into two floors, above ground and underground. Among them, the above-ground exhibition hall is nearly 24,000 square meters, with a clear height of 10 meters and only 3 columns. The space is transparent and very suitable for the display needs of the PALM EXPO. The entire exhibition hall is planned to be used for this exhibition.

Meetings: The China National Convention Center has more than 100 multi-functional meeting rooms of different sizes, equipped with advanced conference audio-visual equipment, which can meet the needs of meetings, new product launches, banquets, etc. of different scales from 20 people to 6,000 people. During the PALM EXPO, an award ceremony and a reception for thousands of people on the opening night, forums, keynote lectures, master classes, various technical exchanges, and enterprise technical exchanges will be held here.


2. Overall Exhibition Planning
(1) Exhibition Positioning: Exhibition - high-end, high-quality, professional; Convention - innovative, core, leading
The positioning of the PALM EXPO is divided into two parts: "exhibition" and "convention".

After continuous exploration and attempts, the positioning of the PALM EXPO has gradually become clear, forming the 12 words that everyone sees now: high-end, high-quality, professional; innovative, core, leading. That is to say, after information screening, the PALM EXPO presents the latest annual industry technologies and products to the participants, while providing them with more high-quality information exchanges and filtered information. In the future, we will continue to deepen the new exhibition model of "promoting conventions with exhibitions, promoting exhibitions with conventions, and combining conventions and exhibitions".


The 19th National Congress of the Communist Party of China has determined to promote the development of cultural undertakings and cultural industries. The great development of culture has brought a once-in-a-lifetime opportunity to China's performing arts industry. While serving the cultural industry, the performing arts industry has also achieved unprecedented development. This is a high degree of integration of industry development and industrial innovation and upgrading, which provides a platform for technological innovation and artistic creation to leap forward.


The PALM EXPO will seize this historical opportunity, gather the resources of top industry experts and domestic top design institutes, bring together more than 300 leading enterprises, EPC, PPP and other owner enterprises, jointly discuss the integrated development, innovative development, and market trends of the industry on this platform, promote the progress of the industry, focus on solving the docking between technology and the market, and provide real and practical exchanges.


This exhibition includes a theme exhibition, a theme forum, and multiple technical seminars.


(2) Exhibited Contents

In 2018, the exhibition will focus on displaying professional audio equipment and systems, professional lighting equipment and systems, stage mechanical equipment/systems and technologies, audio-visual and transmission equipment, system integration solutions, recording and production, etc. in performing arts equipment.


(3) Concurrent Activities
Currently, the organizing committee is jointly conducting research on issues such as conference themes and training topics among experts and enterprises with the expert committee, and is gradually implementing various activities including industry summit forums, teaching-oriented master training classes, sharing-type industry technical exchanges, and professional competitions.

PALM 2018 Audio and Lighting Exhibition Concurrent Activities (Planned)


- International Performing Arts Equipment and Technology Forum
- Lighting Design Competition
- PALM EXPO New Product/New Technology and Engineering Project Evaluation, Award Ceremony · Theme Day Activity
- New Product Launch and Technical Exchange

- Expert Lecture, On-site Teaching


3. Audience Invitation:

After 26 sessions of development, the PALM EXPO has accumulated more than 200,000 pieces of audience data. In addition, the organizing committee is also continuously expanding the sources of professional audiences in the fields of culture, education, sports, and tourism through cooperation. By means of telephone calls, text messages, emails, return visits, etc., the information is accurately pushed to the audiences, and friendly interactions are maintained with them. Before the exhibition, we will invite in advance and send targeted information, so that the audiences can come with clear goals, complete the matching of needs and information on the exhibition site, and obtain the maximum value. At the same time, we will also assist exhibitors in inviting audiences before the exhibition. Let the audiences visit the exhibition efficiently, participate in technical exchanges, and experience the exhibition in all aspects.


4. Exhibition Promotion: Roadshows, In-depth Promotion
Regarding the promotion of the exhibition, in addition to utilizing self-media and cooperative media platforms and cooperating widely with various industry organizations and institutions, we also use the method of roadshows to go deep into the application market, deliver advanced technology and product information and advanced concepts to the market and users, and share the achievements of the performing arts equipment industry and the creativity and progress of the cultural industry. Currently, roadshows have been successfully held in Chengdu and Chongqing, and will soon be carried out in representative cities such as Nanjing, Urumqi,武汉,西安, etc.
The PALM EXPO is the most influential and authoritative professional exhibition in China, gathering the latest technological development achievements of performing arts equipment and the cultural industry, the most cutting-edge technologies and the most advanced products, gathering the top expert forces in the industry, and also having the highest-end forums, the most authoritative awards, the most intensive technical seminars, technical exchanges, and training. If you don't come to the PALM EXPO for a year, you will surely have technical blind spots.

III. Regarding the Expansion of Exchange and Cooperation of the PALM EXPO

In terms of expanding exchange and cooperation, promoting the development of the exhibition, and promoting the progress of the industry, the PALM EXPO has never stopped its steps. In 2017, the PALM EXPO has already organized and participated in overseas exhibitions such as the Frankfurt Fair in April, the Berlin Stage Machinery Exhibition in June, the AES Exhibition in October, and the LDI Exhibition in November, making unremitting efforts for "Chinese manufacturing to enter the international market and simultaneously introduce advanced technologies and concepts".


Recently, entrusted by the Ministry of Culture, the organizing committee of the PALM EXPO has also jointly organized performing arts equipment enterprises to participate in the Cultural Arts Expo with the China Cultural Center Association and other units, promoting the application of performing arts equipment products in the public cultural field.


In May 2018, the organizing committee will also participate as the only representative of China's performing arts equipment industry in the 14th China (Shenzhen) International Cultural Industry Fair, sharing the platform and jointly promoting the prosperity and development of the cultural industry.


From 2015 to 2016, the PALM EXPO was consecutively listed as a key supported exhibition by the Ministry of Commerce. In 2017, it was again selected as the first batch of key contact units in the exhibition industry by the Ministry of Commerce, being the only exhibition in the domestic performing arts equipment category to receive this honor. This is the development achievement of the PALM EXPO and is even more inseparable from the support of the entire industry.


Stay true to our original aspiration and keep moving forward. Let us jointly look forward to the grand opening of the 27th China International Professional Audio, Lighting, Musical Instruments and Technical Exhibition in 2018, and jointly wish the PALM EXPO a better tomorrow.